George Unveils Ilisolethu Logo, Symbol of Renewal

Ilisolethu Logo officially unveiled

George Municipality has officially unveiled the brand identity for the Ilisolethu Precinct, marking an exciting milestone in the Thembalethu Node Development Project.

“Ilisolethu” – meaning “Our Eye” in isiXhosa – symbolises vision, vigilance, and a col-lective outlook toward a brighter future. The logo, developed in consultation with Ward 13 Councillor Simphiwe Toto, his Ward Committee, and community stakeholders, captures the precinct’s role as a focal point for growth and opportunity in Thembalethu.

Executive Mayor of George Ald. Jackie von Brandis said the unveiling of the logo represents more than just a visual identity. “This is a symbol of hope and progress. Ilisolethu reflects our commitment to creating a vibrant, inclusive space where the people of Thembalethu can thrive socially and economically. It is a project by the community, for the community, with long-lasting benefits for the entire George region.”

The precinct, situated along Nelson Mandela Boulevard and anchored around the Them-balethu CBD, has been identified as a priority investment area in the George Municipal Spa-tial Development Framework (MSDF). Backed by the National Treasury’s Neighbourhood Development Partnership Programme, the initiative is supported by a five-year Develop-ment Plan that includes 11 catalytic projects – from a business process outsourcing (BPO) village to new trading hubs, open spaces, transport clusters, and youth development facili-ties.

The logo launch is the first step in introducing Ilisolethu to investors, residents, and visi-tors. It will be rolled out across signage, marketing material, and community engagement platforms to reinforce the identity of the precinct and its vision of renewal.

Ilisolethu is set to become a landmark project – turning Thembalethu into a hub of oppor-tunity, resilience, and shared pride.

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