George Municipality Tourism Manager: Joan Shaw
044 801 9295 ● firstname.lastname@example.org
The Tourism section of George Municipality drives destination marketing and development to facilitate and grow tourism opportunities, economic growth and job creation, and coordinates municipal support for the sector. The Tourism section frequently collaborates with all levels of government as well as the private sector and is guided by an overall tourism destination strategy.
TOURISM SECTION CORE FUNCTIONS:
VISITOR INFORMATION CENTRES
Virtual Uniondale Tourism
DESTINATION BRANDING, ADVERTISING AND BIDDING
- Management of the destination tourism brands George, Wilderness and Uniondale Tourism
- Marketing collateral and event branding equipment
- Destination advertising and campaigns, trade shows, website and social media
- Conference, event and trade bids.
An extensive tourism product and events database is used to populate marketing materials, run the Visitor Information Centres and update the GIS for destination development, planning and strategy.
NEW AND EXISTING PRODUCT DEVELOPMENT
Several projects are in process such as Dine with a Local, cultural and nature site guide routes, Pacaltsdorp heritage signage and tourism ambassador training.
TOURISM ROAD SIGNAGE APPLICATIONS
Apply for tourism road signage, which is approved by the RTLC and or the municipality.
EVENT SUPPORT AND FACILITATION
Facilitation of event support through the Events Steering Committee and coordination of funding applications.
FILM SUPPORT AND FACILITATION
Support to film producers related to location scouting, local knowledge and approvals.
DESTINATION RESEARCH AND STATISTICS
Data collection to benchmark destination performance and profile tourists.
Compilation of policies, strategies and implementation of actions to protect, rejuvenate and enhance the destination.
If you would like to be added to the tourism stakeholder newsletter, please contact email@example.com
VISITOR INFORMATION CENTRES (VIC)
Pop in at our Visitor Information Centres where our friendly team will help you learn more about what you can see, do, taste and enjoy in George, Wilderness and Uniondale. Download a destination guide, browse and collect maps, brochures and travel magazines – for mahala, free!
VIC’s are open Monday to Friday 08:30 – 16:30.
Do you hike, bike or trail run? Discover South Africa’s largest and most diverse MTB, trail running and hiking route network with more than 2,300kms mapped and GPX downloadable. George is the only place in South Africa where you can find indigenous forests, mountains, rivers, dams, beaches, fynbos, plantations and Karoo within 20km of a city centre.
Go to georgetrails.org.za to discover routes by activity, distance and time.