Water Saving Campaign Intensified Across George, Focusing on Thembalethu

In the photo: Posters prominently displayed in Thembalethu Shops

The George Municipality has launched a comprehensive community outreach and awareness campaign regarding the current water situation in George, targeting various communities with a specific focus on Thembalethu.

Over the past two weeks, law enforcement officials, assisted by beach monitors, have been actively engaging communities in Thembalethu. This outreach included the distribution of water-saving pamphlets, the placement of posters at spaza shops and supermarkets, and direct engagement with residents to reinforce key water conservation and Water Demand Management messaging.

Currently, the dark red Water Demand Management posters are prominently displayed in virtually every shop and supermarket in Thembalethu. In addition, the Municipality partnered with the local taxi association to distribute and mount posters in more than 200 taxis operating in the area. Posters were also installed at ablution facilities at the town taxi rank and in Thembalethu, as well as at Thembalethu Primary School.

During these engagements, officials also received reports of water leaks within the area, which were immediately referred to the Civil Engineering Services Department for attention and repair.
The awareness campaign has since expanded to other areas. In Parkdene, 31 shops and supermarkets were covered, while seven shops were reached in Maraiskamp. This is an ongoing campaign that will continue to roll out to additional areas across the municipal area.

Meanwhile, the Government Communication and Information System (GCIS), during its pre-State of the Nation Address (SoNA) activation, assisted by distributing George Municipality’s water-saving tips leaflets alongside SoNA 2026 awareness material at the George Taxi Rank on Friday, 30 January 2026.

The GCIS team, under the leadership of Mr Jethro Grootboom, Regional Communication Coordinator for the Garden Route and Overberg Districts, will further extend this awareness campaign to Thembalethu Square Mall on 09 February 2026 at 08:30.

The George Municipality urges all residents and businesses to support these efforts by using water responsibly and adhering to the current Level 2D Water Demand Management Measures, as every drop saved contributes to securing water for the future.