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10th World Travel Market Africa, A Success For George Tourism

Sharon House, Senior Tourism Officer was kept busy with prebooked meetings for the duration of WTM.

George Municipality’s Tourism team recently attended World Travel Market Africa (WTM), at the Cape Town International Convention Centre held from the 11 – 13 April 2024, together with members of the George Tourism fraternity promoting the destination at the highest level.

Unam Gila and Nomzamo Entile from Explore our Hood with Manager for Tourism, Joan Shaw on the WTM stand.

George exhibited on the Garden Route & Klein Karoo stand, alongside premium products such as Red Berry Farm and the Hawthorne Hotel to promote the benefits of the destination for business and leisure travel to hundreds of Tour Operators from across the globe.
The George focus was on our key markets which are the United Kingdom, Germany and the United States of America, but also including local buyers that sell tours in key markets, and some agents as far afield as Australia and India. The interest from other South African buyers was also showing stronger than ever this year.

George sponsored and facilitated the attendance of local entrepreneurs, Explore our Hood, who operate experience tours in Thembalethu. The couple has just facilitated a German/South African exchange program with great success and continues to promote tourism in this vibrant township.

WTMA celebrated its 10th year on African soil and an early start ensured confirmed meetings with 40 buyers before the show started. Although a few cancellations were received on the first day, these were filled with walk-in trade, making for a busy show. The standard of the buyers was excellent, and many are already engaging with us.
Tourism Manager, Joan Shaw says “We have just come up for air, after a busy show which was one of the best we have attended to date. Our Marketer, Sharon House, and I had good meetings and the interest in our area remains high, especially for leisure business.”
For more information or to join the Exhibition in 2025, contact Sharon House at 044 801 9298, or email