George Tourism Host Successful Events Support and Compliance Workshop
The workshop garnered significant interest and provided valuable insights to event organisers.
George Tourism, a division of the George Municipality conducted a highly successful events support and compliance workshop on Friday, 16 February 2024, at the George Municipality’s Conference Hall. The workshop garnered significant interest and provided valuable insights to event organisers on the application processes for event support, both in cash and in-kind. The event saw an impressive turnout, with a full house indicating participants’ keen interest and engagement.
Joan Shaw, Manager of George Tourism, highlighted that the workshop covered various essential topics, including the application procedures for support, relevant By-Laws for permitting and land use, marketing strategies, cleansing services, facility usage guidelines, noise pollution, legal requirements, and the significance of Memorandums of Understanding (MOUs), particularly in terms of reporting and financial accountability.
Emphasising the Municipality’s commitment to supporting events, Shaw mentioned, “George Municipality allocates approximately R 1 million annually in support of events. We encouraged delegates to focus on quality over quantity in their applications this year. Considering that only a portion of the applicants would receive support, organisers were advised to meticulously present what sets their event apart, its community benefits, job creation, business opportunities, and the Advertising Value Equivalency (AVE) in media coverage, which enhances the city’s profile nationally and internationally.”
Shaw commended her tourism team for putting together an excellent programme. Following its media appearance, the Garden Route District Municipality expressed interest in participating, specifically to address public health and health inspection units, especially concerning events featuring food stalls. Attendees lauded the city’s approach to events and compliance, engaging in informative debates and posing numerous questions about new regulations. Overall, the positive atmosphere and enthusiasm among participants bode well for receiving excellent applications in the upcoming financial year.
