Call for Businesses to apply for the Good Life Trade Show 2026

The Small Enterprise Development and Finance Agency (Sedfa) is pleased to invite applications from export-ready women-owned Micro, Small, and Medium Enterprises (MSMEs) to participate in The Good Life Show Cape Town 2026, taking place from 29 – 31 May 2026 at the Cape Town International Convention Centre (CTICC 2).

The Good Life Show is Africa’s premier event focused on sustainable food, beverage, wellness, clean beauty, and conscious living industries. This platform provides an excellent opportunity for selected businesses to showcase their products, access new markets, engage with buyers and distributors, and gain valuable industry exposure.

Who Should Apply
Women-owned MSMEs operating in the following sectors are encouraged to apply:
·Food and Beverage
(including organic, plant-based, health foods, artisanal products, and functional beverages)
· Health and Wellness
(including natural health products, supplements, holistic wellness solutions, and fitness-related products)
· Sustainable and Eco-Friendly Products
(including environmentally friendly packaging, reusable products, and green innovations)
· Clean Beauty and Personal Care
(including natural skincare, haircare, cosmetics, and chemical-free beauty products)
· Agro-Processing
(including value-added agricultural products such as preserves, oils, spices, and ready-to-eat goods)
· Lifestyle and Conscious Living Products
(including ethically produced goods, home and living products, and wellness lifestyle accessories).

Please note that participation is strictly limited to ten (10) clients. A competitive selection process will be followed, and only applicants who are fully compliant and strongly aligned with the event criteria will be considered.

Minimum Requirements Include:
• Fully compliant business with all required documentation
• HACCP Certification (where applicable)
• Minimum 70% ERAT score
• Minimum annual turnover of R500,000
• Submission through Sedfa branch offices only

Key Benefits for Selected Participants:
Sedfa will provide exhibition space, branding, accommodation (bed, breakfast, and dinner), local flights (where applicable), and airport transfers in Cape Town.
📅 Application Deadline: 29 April 2026
📧 Enquiries (only): Liya Cherian – Lcherian@sedfa.org.za

All applications must be submitted through the Sedfa branch office. Applications sent directly to the Sedfa National Office will not be considered.
We encourage eligible women-owned enterprises to apply and take advantage of this opportunity to grow their businesses and access new markets.