George Tourism launches destination marketing toolkit
In the photo above are some of the elements contained in the digital marketing toolkit.
George, Wilderness and Uniondale tourism has officially launched a digital destination marketing toolkit so every stakeholder can access common tools to promote our amazing destination. The concept was one of the outcomes of the Unity for Growth Conference hosted by George Municiplaity’s tourism department in May this year. This toolkit provides ready-to-use content, visuals, and guidelines to make promoting the destination simple and effective.
Every visitor who chooses our destination creates an opportunity for every tourism business. When visitors discover more of what our region has to offer, they stay longer, explore further, spend more, and leave with memories worth sharing.
The Destination Marketing Toolkit makes it easy to promote the destination with ready-to-use marketing resources. Share destination content on digital platforms, display brochures and maps in- business, recommend local attractions and events to guests, and include destination links in communications.
The more we educate visitors about everything our area has to offer, the longer they stay, the further they explore, the more they spend across local businesses, and the more likely they are to return. Each tourism business plays an important role in shaping every visitor’s journey. By sharing the destination’s marketing resources across marketing platforms and throughout every premises or guest room, you help visitors unlock experiences beyond your own doorstep.
Tourism Manager Joan Shaw says: “Destination marketing is most successful when we work together. By promoting local attractions, experiences, events, and neighbouring businesses alongside your own products, you help create a seamless visitor experience while strengthening the local tourism economy. Market your neighbour like you market yourself!”
The digital files are accessible online, so if you are a stakeholder, check your Inbox for the newsletter and download the marketing assets, such as promotional videos, photos, logos and more, to let your audience know that you are situated in George, Naturally!
Need more support or assistance in implementing destination resources on your channels? Please reach out to Sharon House via marketing@visitgeorge.co.za