Skip to content Skip to left sidebar Skip to right sidebar Skip to footer

Author: Ntobeko Mangqwengqwe

George Municipality Elevates Sporting Landscape with Significant Infrastructure Upgrades

In the photo: Completed Synthetic Tracks, Phases 1 & 2 

As the heart of the Garden Route and a premier tourist destination renowned for hosting diverse sporting events, the City of George is reaffirming its commitment to athletic excellence and community well-being through substantial investments in its sports infrastructure. The George Municipality’s Sports Division is actively undertaking a series of capital projects across various facilities, ensuring the city maintains its leading role in regional sports development.

These strategic upgrades are designed to enhance player experience, improve spectator comfort, and provide world-class facilities for both local athletes and visiting teams. The ongoing projects highlight the Municipality’s dedication to fostering a vibrant sports culture and supporting economic growth through sports tourism.

“Investing in our sports infrastructure is not just about bricks and mortar; it’s about investing in our people and our future,” says Councillor Melvin Roelfse, MMC for Social Development, Libraries, Sport and Customer Care. “George is a hub for sports in the Garden Route, and by providing modern, well-maintained facilities, we are creating opportunities for our youth, supporting local clubs, and attracting major events that boost our local economy. These upgrades are vital for nurturing talent, promoting healthy lifestyles, and solidifying George’s reputation as a top-tier sporting destination in the region.”

Key projects and their progress include:

• Outeniqua Stadium Enhancements:
o Main Pavilion and Admin Block Upgrade: A R490,000 project to enhance the main pavilion and administration block is nearing completion, set for June 2025.
o B-Field Improvements: Installation of new lights and rugby posts on the B-field is currently underway.
o Stairs and Decking: New stairs and decking have been completed.
o Office and Storage Upgrades: Enhancements to office and storage facilities are in progress, with completion expected by June 30, 2025.

• Rosemoor Stadium & Synthetic Track:
o Indoor Arena Restoration: The Rosemoor Indoor Arena has undergone a compre-hensive restoration and is now completed.
o Synthetic Track (Phases 1 & 2): Practical completion has been achieved for the R25,973,941 synthetic track, including fencing and spectator seating for 432 people. An official opening date will be announced soon.

• Parkdene Sportsgrounds (CRR):
o Crowd Control Fencing: A R980,000 investment in crowd control fencing has been completed, enhancing safety and management.

• Uniondale Dorpsveld Pavilion:
o Pavilion Adjustment: The pavilion has been upgraded with the installation of four new 36-seater sections, a project valued at R447,529 (adjusted) and now complet-ed.

• George Sports Club Roof Replacement:
o A significant R1,646,000 project to replace the roof of the George Sports Club is cur-rently in progress and slated for completion by June 2025.

• Zone 9 Sports Ground Upgrade:
o Fencing and Gates: The upgrade of fencing and gates has been completed.
o Future Development: A partnership agreement is being finalized with an NPO for the construction of a new 5-a-side soccer facility.

• Thembalethu Facility Upgrade (R1,350,000):
o Netball Court Construction & Fencing: Construction of a new netball court and as-sociated fencing is in progress.
o Netball Court Resurfacing: Resurfacing of the existing netball court is underway, with completion anticipated by June 30, 2025.

• Lawaaikamp Sports Ground:
o Steel Structure Pavilion: A four-steel structure pavilion, valued at R460,000, has been completed as part of a sports development project.
o Crowd Control & Drainage (R530,000 Adjusted): A new crowd control fence and gate have been completed. Subsoil drainage has been installed, and two new sets of goalposts are set for completion by June 30, 2025.

• Ride-on Lawnmower:
o A new ride-on lawnmower, valued at R680,000, has been acquired and is opera-tional, contributing to improved maintenance of sports fields.

The George Municipality remains dedicated to providing top-tier sporting facilities that benefit both its residents and visitors, further cementing its reputation as a leading sports destination in South Africa.

Rosemoore Synthetic Track Steel Pavillions
Thembalethu Netball Court resurface
Replacement of Asbestors Roof_George Sport Club

George Municipality’s Internal Audit Unit Wins Regional Awareness Campaign Competition

In the photo: Sitting in front: Jean-Pierre Rossouw (Chief Audit Executive)
Second row from left: Bongiwe Mgwali (Principal Clerk: Internal Audit), Heybré Ellis (Manager: Internal Audit)
Back row: Xolisile Sotushe (Internal Audit Intern), Zimasa Bulo (Senior Internal Auditor), Kloper Mabunda (Internal Auditor), Natacha Martins (Internal Audit Intern).

George Municipality is proud to announce that its Internal Audit Unit has been named the winner of the Internal Audit Awareness Month Competition, hosted by the Institute of Internal Auditors South Africa (IIA SA) Western Cape Region.

The announcement was made on Monday, 9 June 2025, following the conclusion of the awareness month campaign held in May. The IIA SA Western Cape Region praised all entrants for their enthusiasm and commitment, stating: “We are excited to announce the winners of our Internal Audit Awareness Month Competition! Congratulations to the Internal Audit Function of GEORGE MUNICIPALITY.”

This announcement was shared by Mr JP Rossouw, Chief Audit Executive at George Municipality, with his colleagues as a celebration of the team’s hard work.

In their official message, the IIA SA Western Cape Region extended appreciation to all participants: “A huge thank you to everyone who participated – your enthusiasm, creativity, and passion for internal auditing truly made this initiative a success. Whether you submitted an entry, shared a post, or encouraged awareness in your own way, you helped shine a light on the value of our profession. Let’s continue to promote excellence, integrity, and accountability in all that we do as internal auditors.”

Mr Rossouw congratulated his team for developing a campaign that stood out during International Internal Audit Awareness Month and added: “We are thrilled by this recognition and deeply grateful for the support we received, especially to colleagues who participated in our awareness competitions. Our thanks go to the George Municipality Communications team—without your assistance, we could not have achieved this success. We also extend our appreciation to the local media for their valuable role in publishing and promoting our campaign articles.”

This win underscores the Municipality’s commitment to excellence, transparency, and continuous improvement through a strong internal audit function.

Four New Rapid Response Vehicles Strengthen George’s Safety Capability

In the photo from left to right: Inspector Roland Hardnick (Law Enforcement Officer), Cllr Brendon Adams (MMC for Community Safety and Mobility), Ald Jackie von Brandis (Executive Mayor of George) and Richard von Willingh (Manager of Law Enforcement & Security Services)

“Fit for purpose!” That’s how the Acting Director of George Municipality’s newly established Community Safety and Mobility Directorate describes the four recently acquired vehicles designated for rapid response operations.

On Wednesday, 4 June 2025, the Executive Mayor of George, Alderman Jackie von Brandis, officially received the vehicles at a ceremonial handover, accompanied by the Mayoral Committee Member (MMC) for Community Safety and Mobility, Councillor Brendon Adams, and George Municipal Manager, Mr Godfrey Louw.

To bolster public safety in George, the Directorate is in the process of establishing a Rapid Response Unit—where these specialised vehicles will be deployed.

Mayor von Brandis remarked: “I recently observed crucial training initiatives for our law enforcement officers, and during this visit, I had the privilege of releasing four new fit-for-purpose vehicles. These will be used in our Rapid Response Unit, significantly enhancing our operational capacity.”

She further highlighted: “We are intensifying safety interventions to fulfil our mandate of ensuring community safety. Currently, 20 of our law enforcement officers are undergoing specialised Peace Officer training under the guidance of Senior Traffic Officer Iegshaan Dyson from the City of Cape Town.”

This advanced training will empower officers to support SAPS operations, execute arrests, and respond to the growing safety demands of a rapidly expanding city. In addition, select officers are receiving firearm and tactical training at a local shooting range to further enhance their readiness and ability to assist the South African Police Service when needed.

“These developments clearly demonstrate our Municipality’s unwavering commitment to public safety,” said Mayor von Brandis. “We are equipping our officers with world-class training and resources so they can serve and protect the people of George effectively.”

MMC Adams expressed his appreciation to the municipal leadership and staff for their dedication: “Thank you to our leadership and administration for your tireless efforts—none of this would have been possible without your commitment. Our Community Safety and Mobility Directorate is working diligently to ensure the safety of all residents and visitors in George.”

 

Mayor Jackie von Brandis in Vehicle

 

From left to right: Inspector Roland Hardnick (Law Enforcement Officer), Lee-Anne Meiring (Acting Director of Community Safety & Mobility, George Municipality), Godfrey Louw (Municipal Manager), Cllr Brendon Adams (MMC for Community Safety and Mobility), Ald Jackie von Brandis (Executive Mayor of George) and Richard von Willingh (Manager of Law Enforcement & Security Services)
Godfrey Louw Municipal Manager in Vehicle
Recently acquired vehicles designated for rapid response operations

GO GEORGE Schedule on Public Holiday

GO GEORGE SCHEDULE ON PUBLIC HOLIDAY
Issued 6 June 2025

With National Youth Day coming up on Monday, 16 June, GO GEORGE passengers need to take note that the Saturday schedule (which is different to the weekday schedule) will be followed on all routes on this public holiday.
For any enquiries regarding the schedule, please phone the GO GEORGE Call Centre on 0800 044 044 or visit www.gogeorge.org.za for user-friendly information to plan your route.

GO GEORGE-SKEDULE OP OPENBARE VAKANSIEDAG
Issued 6 June 2025

Met nasionale Jeugdag wat voorlê op Maandag, 16 Junie, moet GO GEORGE-passasiers asseblief kennis neem dat die Saterdagskedule (wat verskil van die weekdagskedule) gevolg sal word op alle busroetes op hierdie openbare vakansiedag.
Vir enige navrae oor die skedule, skakel gerus die GO GEORGE-inbelkantoor by 0800 044 044, of besoek www.gogeorge.org.za vir gebruikersvriendelike inligting om jou roete te beplan.

Beware of WhatsApp Scams Involving Prepaid Meter Disconnections

URGENT PUBLIC NOTICE: CYBERCRIME ALERT – Beware of WhatsApp Scams Involving Prepaid Meter Disconnections

George Municipality warns all ratepayers and municipal account holders to be vigilant of scammers impersonating municipal officials. A recent case involves an individual claiming to be “Sibusiso Khumalo from Garden Route District Municipality”, falsely stating that he is conducting electricity disconnections due to outstanding municipal accounts. (See attached screenshots.)

This follows earlier incidents involving scammers using other names, such as Rodwell Khumalo and Kenny Ngene, both of whom falsely claimed to be the “Head of Disconnections”—a title that does not exist within George Municipality or the Garden Route District Municipality.

These scammers contact residents via WhatsApp or phone, claiming a disconnection is imminent and demanding large payments into private bank accounts.

Please Note:
• George Municipality does not send officials to properties to block/unblock prepaid meters or to collect payments.
• The Municipality will never request large payments via WhatsApp or phone calls.
• Prepaid meters are only blocked after repeated SMS notifications to your registered number and only if your municipal account is in arrears.

How to Unblock a Prepaid Meter Legitimately:
1. Settle your municipal account in full
2. Make an official payment arrangement
3. Apply for an Indigent Subsidy if your household qualifies (e.g. receiving two or more SASSA grants)

For Assistance:
Contact the Credit Control section during office hours at
Tel: 044 801 9111
Email: creditcontrol@george.gov.za

Stay alert. Share this message. Don’t become a victim of cybercrime.

George Municipality Launches R30 Million Battery Energy Storage Systems

In the photo: Front row, from left: Daniel Greeff (Deputy Director of Planning & Design Electro in the ElectroTechnical Services), Aphiwe Matiwane (Network Planning Engineer of Planning & Design Electro in the ElectroTechnical Services), Michael Rhode (Director of Electrotechnical Services), Ald Jackie von Brandis (Executive Mayor of George), Cllr Donovan Gultig (MMC for Electrotechnical Services) and Boetie Groenewald (Electrician at VE Reticulation)
Back Row from left: Carlo van Wyk (CVW Consulting Engineers), Herman Piek (Eya-Bantu) and Siyabonga Noyakaza (CVW Consulting Engineers)

The Executive Mayor of George, Alderman Jackie von Brandis, accompanied by the Mayoral Committee Member (MMC) for Electrotechnical Services, Councillor Donovan Gultig, and the Director of Electrotechnical Services, Mr Michael Rhode, officially launched the operation of three Battery Energy Storage Systems (BESS) on Thursday, 29 May 2025. The launch took place at one of the newly constructed BESS stations situated at the George Municipality’s main building on York Street.

Mayor von Brandis said the project highlights the City’s commitment to integrating innovative and sustainable energy solutions into its municipal grid. “The construction of these three BESS stations marks a significant step in optimising energy consumption. This initiative demonstrates our continued pursuit of energy efficiency and sustainability for the City of George,” said Mayor von Brandis.

According to Daniel Greeff, Deputy Director for Planning and Design in the Electrotechnical Services Department, the BESS units have been designed to complement the existing grid-tied photovoltaic (PV) solar systems within the municipal infrastructure.

“These systems are strategically distributed according to local energy demand,” Greeff explained. “A 1MWh Battery Energy Storage System (BESS) is paired with a 400kWp photovoltaic (PV) solar system at the Outeniqua Wastewater Treatment Works (WWTW); a 400kWh BESS is integrated with a 500kWp PV solar system at the Gwaing WWTW; and a 1.6MWh BESS is connected to a 300kWp PV solar system at the Municipal Main Offices near the Civic Centre.”

Reducing Diesel Costs and Enhancing Energy Resilience

The primary motivation behind the project was to address the high operational costs of diesel generators during loadshedding and unplanned outages. “A feasibility study showed that using BESS as the primary backup energy source would significantly reduce costs, as these systems require little to no operational and maintenance expenditure compared to diesel generators,” said Greeff.

Councillor Gultig expressed pride in the project’s successful implementation. “We are thrilled to see this initiative come to fruition. The Battery Energy Storage System represents a major advancement for George. It enables the Municipality to maintain critical services during load shedding, power outages, or load reduction periods without relying on costly diesel generators. This not only helps us cut costs but also strengthens our commitment to a greener, more sustainable future. It’s a proud milestone for our city,” Gultig said.

Cutting Peak Energy Costs and Supporting the Grid

In addition to mitigating disruptions during loadshedding, the BESS units will also be used for “peak shaving”—a strategy to reduce the Municipality’s electricity demand during high-cost peak periods. By storing electricity during off-peak hours and using it during peak times, the Municipality will significantly reduce energy expenses. This functionality will be activated when no loadshedding is in effect.

“Two of the three BESS systems are already operational and at the practical completion stage. These systems successfully prevented the generators from starting up during the most recent loadshedding events. The Civic Centre system is expected to be fully operational by the end of May 2025,” added Greeff.

Financial and Environmental Impact

Though the R30 million investment is considerable, the long-term benefits—both financial and environmental—are substantial. By maximizing the use of solar energy and reducing reliance on grid-supplied electricity during peak periods, the Municipality anticipates significant operational savings over time.

Moreover, the strategic integration of renewable energy and battery storage supports the Municipality’s broader energy resilience strategy. It sets a powerful example for future energy management and aligns with George’s commitment to sustainability and innovation in service delivery.

From left: Michael Rhode (Director of Electrotechnical Services), Ald Jackie von Brandis (Executive Mayor of George), Cllr Donovan Gultig (MMC for Electrotechnical Services) and Daniel Greeff (Deputy Director of Planning & Design Electro in the ElectroTechnical Services).

 

Notice to Exporters: Invitation to Participate in Anuga 2025 – Cologne, Germany

Issued on behalf of The Department of Trade, Industry and Competition (the DTIC)

NOTICE TO EXPORTERS
INVITATION TO PARTICIPATE IN ANUGA 2025 – COLOGNE, GERMANY
04 – 08 OCTOBER 2025

The Department of Trade, Industry and Competition (the DTIC) invites South African exporters to apply for participation in the South African National Pavilion at the ANUGA International Food Products Exhibition, taking place from 04 – 08 October 2025 in Cologne, Germany.

ANUGA is one of the world’s leading trade fairs for food and beverages, providing an excellent platform to showcase South African products, promote innovation, and explore international trade opportunities.

Financial Assistance Offered (to qualifying firms):
• Exhibition space and booth rental
• Freight forwarding for display materials
• Air travel assistance (up to R20,000 for SMMEs and BOEs only)
• Daily subsistence allowance (R3,500/day for SMMEs and BOEs only)

Product Focus Areas Include:
Processed foods, non-alcoholic beverages, preserved foods, spices, soups, frozen products, approved meat exports, health and organic products, sweets, seafood, and gourmet food items.

Important Information:
• Deadline for application submission: 09 June 2025 at 16:00
• Submission method: E-mail only (no hand-delivered or couriered applications will be accepted)
• Required documentation: Completed EMIA application form and supporting documents, including a valid B-BBEE certificate (maximum Level 8) or sworn affidavit for entities with turnover < R10 million

Applications and enquiries should be directed to:
• Mr Mayanda Gawula (EMIA Applications)
Tel: 012 394-1616 | Email: MGawula@thedtic.gov.za
• Ms Hloniphile Nkiwane (Export Promotion)
Tel: 012 394-3496 | Email: HNkiwane@thedtic.gov.za

For more information and to download application forms, visit:
🔗 www.thedtic.gov.za
🔗 www.anuga.com
National Pavilion application forms and guidelines can be downloaded via the DTIC website: http://www.thedtic.gov.za/sectors-and-services-2/1-4-2-trade-and-export/export-marketing-and-investment-assistance-emia/group-offerings/

OCC champions honoured for keeping Chair Challenge ‘25 on the road

Press release on behalf of the Disabled Road-race Foundation:

George, Garden Route (June 2025) – When event organiser extraordinaire Alewijn Dippenaar takes up the mic, his audience knows they’re in for a treat. This was the case again on Monday morning 2 June, when businesses and individuals involved in keeping alive the Outeniqua Chair Challenge (OCC) dream gathered at The Apprentice for a memorable Breakfast of Champions bash.

In attendance were a majority of sponsors that collaborated and contributed funds, goods and services to ensure that OCC ‘25 could be staged for the 21st time on 15 March 2025. Also present to share stories and accolades were representatives of local, regional and provincial government bodies that play a pivotal role in the event’s continued success.

Among the day’s many speakers, George councillor Melvin Roelfse may have said it best when claiming that the event’s impact could hardly be expressed in a mere few sentences. “The OCC celebrates adversity and overcoming challenges, and its impact on our town and country, as well as on a global scale, is simply immeasurable.

“As a municipality, we try to make George more accessible to all residents through measures at traffic lights and libraries, for instance. But nothing comes close to the impact made by the OCC, and I thank Alewijn and his team for truly understanding the needs of disabled,” said Roelfse.

Dippenaar thanked Garden Route District Municipality – led by executive mayor, Andrew Stroebel – for its continued support. Other Western Cape government bodies involved DECAS (Department of Cultural Affairs and Sport), and the Western Cape Premier’s Department.

Eden Sport Council chair Desmond Speelman pointed out that “the event does not happen in isolation” and this sentiment was echoed by Juan Neethling from DECAS, who clearly remembers when late OCC founder Esther Watson first came pitching the idea of a wheelchair race in George, back in 2002. “Today, there are 40 major events for us to consider, but the OCC is always first to be allocated funding,” he said.

Garden Route District Municipality councillor Marais Kruger also shared memories of those early OCC years, when he was a youngster with a father serving at George Municipality. “Dad explained to me the importance of volunteers, and impact the event has on the town’s economy and tourism.”

Representatives of the OCC’s main business sponsors – Garden Route Mall, Master Cargo, Lancewood, Safari, Carpe Diem School and iX – all graced the stage to motivate their allegiance to the cause. Concepts that featured frequently was the sense of “community and collaboration” created by the event. Bar support from these businesses, mention must be made that more than 60 other enterprises support the OCC in different ways.

Dippenaar paid tribute to these businesses, acknowledging that they were inundated with requests for funding each year. “But please don’t stop making us top of your list! Apart from your financial support, it’s always special to see teams from sponsors big and small cheering on OCC participants on the side of our different race routes.”

He reminded that, set back by the Covid pandemic, they had to come up with new ideas to lure business participation. “We asked the Africa Skills team under director Elsie Harmse to build 20 ‘kaskarre’. At first just a handful of teams took up the kaskar challenge, but this year 18 businesses joined in the fun and through their participation, contributed R100,000 to the OCC.”

Dippenaar paid tribute to the media houses that once again supported the event, saying that unlike the norm, they collaborate rather than compete: “The SABC team ensured that we got national airtime, while Algoa FM reached a vast audience in both the Eastern and Western Cape, while Eden FM spread to local listeners.”

Instrumental in publicising the need for funding of OCC ‘25 was editor at large of Group Editors publications, Ilse Schoonraad – author of the George Herald front-page splash that guaranteed the event’s staging this year: “The OCC brings out the best in people and forms and an integral part of our town, so we couldn’t let it die,” she said.

Schoonraad’s ‘OCC SOS’ report was noticed by the team at Garden Route Mall early on that January morning of publication, and they immediately contacted Dippenaar to pledge their support. On Monday, GRM marketing manager Tumi Masango was on hand to motivate their decision: “It’s not about the money; the OCC promotes inclusivity and will receive our support for years to come,” she said.

The occasion also served as opportunity to pay tribute to the late Esther Watson, and her husband Laurence noted that, albeit she was lovingly known as ‘The General’ for her fierce championing of the race, “she surrounded herself by beautiful people who made a difference. When I look around me today, this is still the case,” he said.

Throughout proceedings, George local Shaun Butler – chairman of the Disabled Road-race Foundation, star athlete, and one of the subjects in a book entitled ‘Only Good Things: celebrating 100 feel-good SA stories of 2024’ – was on hand to welcome OCC champions on stage. The uplifting publication made up part of some of the supporters’ prize booty.

After the dishing out of commemorative plaques, books and goodie bags, Dippenaar had the last word when explaining why everyone present was also gifted with a spekboom. “These trees are famous for taking all toxicity out of the air and returning it as pure oxygen. This is symbolic of what the OCC does for our national and continental disabled community.”

After all was said and done, everyone relished the lavish Breakfast of Champions, prepared by Johannes and his Apprentice team, using the special get-together to reminisce about Outeniqua Chair Challenge ’25 and looking forward to its bright future.

Press release on behalf of the Disabled Road-race Foundation:
interface by goji

New Street Sweeper Truck on the Way for George

In the photo: A street sweeper truck in action around Loerie Park

Residents may have recently noticed a street sweeper truck cleaning the street channels around Loerie Park, Denver Park, Bergsig, Levallia, Protea Park and parts of George Industria. This is part of George Municipality’s preparations for the delivery of its own street sweeper vehicle, expected between the end of June and mid-July 2025.

“To get in-service training for municipal teams, the Civil Engineering Services Department has hired a similar machine as a trial run to determine production rates, staff composition and iron out operational challenges ahead of the arrival of our own sweeper truck,” said Lionel Daniels, Deputy Director for Streets and Storm Watern in the Civil Engineering Services Department.

“The sweeper truck is a road maintenance asset designed to sweep roads, collect debris into an internal bin, and later dispose of the waste at designated sites. It features water nozzles that can dampen streets to reduce dust during cleaning. Additionally, it has the capability to spray herbicide to prevent weed growth along street channels,” Daniels added.

A street sweeper truck is vital for maintaining urban cleanliness, improving road safety, and enhancing the overall visual appeal of our communities. By efficiently removing debris, leaves, and litter from streets, these vehicles help promote a healthier, more hygienic environment for all residents and will have a positive impact on the stormwater network.

George Municipality looks forward to putting its new sweeper truck to work and thanks the community for its continued support in keeping our city clean.

A street sweeper truck in Kosmos Street, Protea Park
Municipal teams getting ready

Passing of Mr Cornelius Esau, Dedicated Municipal Employee

In the photo: Cornelius Esau

It is with deep sadness that the George Municipality announces the passing of one of its valued employees, Mr Cornelius Esau, who passed away on Thursday, 29 May 2025.

Mr Esau served the Municipality with dedication and pride as a General Assistant in the Refuse Removal, Collection and Minimisation Section of the Community Services Directorate. He will be fondly remembered for his commitment to his duties—particularly his role in delivering refuse collection bags—as well as his warm personality, friendliness, and collegial spirit.

A memorial service in his honour will be held on Wednesday, 4 June 2025, at 13:00 at the Civic Hall on Ballot Street, Parkdene (next to the Parkdene Clinic).

George Municipal Manager, Mr Godfrey Louw, extended his heartfelt condolences: “On behalf of the Municipality, I offer our deepest sympathies to the family, friends and colleagues of Mr Esau. His passing is a profound loss to our workforce. Mr Esau was known for his reliability, humility, and willingness to serve. He will be greatly missed.”

The George Municipality mourns the loss of a loyal team member and stands in solidarity with his family and colleagues during this difficult time.

Mr Esau’s burial will take place on Saturday, 7 June 2025. The proceedings will begin at 09:00 am at his home, 48 Apollo Street, Parkdene, and at 10:00 am at the AGS Church in Parkdene, located at the corner of Setler and Parish Streets.

Fuel the Future – George Tourism Stakeholder Conference Ignites Optimism and Growth

In the photo: Joan Shaw, Tourism Manager of George, Wilderness and Uniondale Tourism, hosted the day’s program for the Fuel the Future Tourism Conference

George, South Africa — Fuel the Future Tourism Conference, hosted by George, Wilderness and Uniondale Tourism, energised the Town Lodge George on Wednesday, 28 May 2025. This flagship gathering united tourism stakeholders from across the region to reflect on progress, share trends and insights, and celebrate the partnerships shaping the future of the destination.

The day featured robust discussions, strategic presentations and inspirational storytelling from across the sector, reinforcing George Municipality’s ongoing commitment to data-driven, inclusive, and sustainable tourism development.

Strategic Collaboration in Action
One of the key highlights was the update from Charl Marais, Chairperson of the newly formed George Joint Marketing Association (GJMA) – an outcome of the George Tourism Advisory Committee. Marais highlighted the significant achievements of this partnership, including the rollout of the George Trails project and the region’s pioneering efforts to position itself as the Home of Golf in Africa. Several top courses are already on board, reinforcing the area’s potential to drive niche tourism through world-class golf experiences. Engagement underscored the region’s strong reputation as a golfing destination.

Marketing and Branding: A Unified Voice for the Destination
Senior Tourism Officer, Sharon House, presented key updates on destination marketing, including brand rollouts, campaign visibility, and advertising. Recent campaigns have elevated the George, Wilderness and Uniondale identity through strong visuals, key placements and integrated digital outreach. Marketing milestones included the launch of the George, naturally brand and rollout, in-destination awareness through the Garden Route Mall ETA Expo and billboard placement at the Garden Route Mall and George Airport, trade Shows such as World Travel Market Africa in Cape Town, International Golf Travel Market in Portugal, and Africa’s Travel Indaba in Durban, targeted digital advertising yielding 200,000+ targeted YouTube views, and a centralised social media approach that grew Facebook and Instagram reach to over 3.2 million.

Tourism Manager, Joan Shaw, host of the event, shared updates about the newly funded tourism road signage at key attractions, tourism office building renovations and upgrades, the events compliance and support workshop, and the tourism office microstructure.

Community-Driven Excellence
Leon Brits of the Wilderness Ratepayers and Residents Association (WRRA) delivered a passionate update on Wilderness’s journey to becoming a finalist in the national Dorp van die Jaar competition. He encouraged local tourism stakeholders to support the final voting phase set to launch in July. The nomination is a testament to what can be achieved through community collaboration and civic pride.

Data, Film and Market Expansion
Tourism Officer Ricardo Classen presented a compelling look at tourism metrics, visitor patterns, and global trends during “Data-Driven Destinations,” offering practical insights to inform decision-making for the year ahead. Classen highlighted a steady 42% international visitor share, and George’s performance in occupancy and check-in metrics.

The event also spotlighted the emerging film sector with Joan Shaw introducing recent productions filmed in the region. Trailers for Die Brug and Tuiskoms demonstrated how the area’s natural beauty and infrastructure were showcased on these kykNET and Netflix shows.

Emerging markets were addressed in a panel featuring Fayrouz Holliday-October from the Halaal Tourism Association of South Africa and Madeleine Hetem from Tamrich Tours, with a focus on the increasing influx of Middle Eastern travellers in the winter months. Their insights on service readiness and product adaptation for the Halaal market were well received by the industry audience.

Infrastructure and Event Momentum
Marclen Stallenberg from George Airport shared news of the upcoming expansion which will significantly increase capacity and elevate the visitor experience. Zandile Meneses of Headstrong Productions also introduced the audience to the Karoo to Coast Mountain Bike Challenge’s new Wine and Wheels Expo, contributing to the region’s growing calendar of destination events.

Recognition and Engagement
In celebration of local partnerships, tourism businesses generously contributed a range of experiential prizes that were distributed throughout the programme. These included accommodation and experience vouchers offering a lively and engaging element to the day. Contributions came from Acrobranch, the Garden Route National Park, Libertas Guest Farm, George Golf Club, Wide Open Spaces, Die Beloofde Land, Karoo to Coast, and others.

Hospitality in the Spotlight
Town Lodge George, the official hospitality partner, fully sponsored the conference venue and catering, revealing its stunning new look following a major renovation. Guests were treated to a guided walkthrough and a lunch at the refreshed onsite restaurant, which is also open to the public and expected to become a popular local dining option.

A Unified Vision Forward
Feedback from attendees was positive, with many noting the value of the networking, knowledge-sharing, and regional collaboration on display.

“Wow! What a great conference. I made a lot of notes and met some interesting contacts,” commented Zandile Meneses of Karoo to Coast. “Totally agree—thank you all for your commitment and support,” said Zelma Oosthuyse from Karoo Serenity.

Reflecting on the day, Joan Shaw, Tourism Manager at George Municipality, commented: “Fuel the Future is more than a theme – it’s a mindset. Our role is to support tourism businesses, unlock growth opportunities, and ensure that George, Wilderness and Uniondale remain competitive, inclusive and inspiring destinations. This conference is about reconnecting, sharing knowledge, and reinforcing our collective ambition to build a tourism economy that benefits everyone.”

The presence of Cllr Browen Johnson, Deputy Executive Mayor of George, further underscored the Municipality’s commitment to championing tourism growth, strengthening public-private partnerships, and driving long-term investment into the destination.

The 2025 Fuel the Future conference has reinforced George, Wilderness and Uniondale Tourism’s reputation for progressive tourism leadership. With data, collaboration, and community at the heart, the region is clearly poised for continued growth and international recognition.

Contact:
George, Wilderness and Uniondale Tourism
Email: marketing@visitgeorge.co.za
Website: www.visitgeorge.co.za

The audience consisted of various tourism representatives from George Municipality, with some travelling up to 1.5 hours, especially from Uniondale.
Audience attendees networking and engaging during a short break

George Budget Explained By Mayor, MMC and CFO

Issued George Municipality, 30 May 2025 @ 10:00

George Executive Mayor Alderman Jackie von Brandis, Chief Financial Officer, Riaan Du Plessis and Mayoral Committee Member for Financial Services, Alderman Iona Kritzinger, recently took part in an in-depth interview with Ilse Schoonraad at the George Herald’s online studio.

They spoke about the challenges the municipality faces when preparing the annual budget — especially balancing quality service delivery with the impact of South Africa’s tough economic climate. The municipality encourages residents to watch the interview to better understand the decisions behind the budget and how it affects service delivery.

📼 👉 https://youtu.be/I_CL_zWcjBA?si=6okW1WUQ4aqg-sT6