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George Tourism at Africa’s Travel Indaba


Media Release:  5 May 2023 – For Immediate Release

Tourism Manager, Joan Shaw will be attending the South African Tourism Indaba from 8th to 11th of May in the City of EThekwini (Durban).

Africa’s Travel Indaba brings together tourism stakeholders from across the African continent to promote diverse tourism products and experiences. In doing so, all exhibitors contribute to showcasing that Africa is a vibrant region that is geared up to cater to various traveller needs, and the Garden Route is an ever-popular destination.

The George Tourism Office has been buzzing with preparations for the show where Joan will meet more than 30 hosted buyers and media in a packed calendar of meetings and events, armed with a new Trade presentation, information brochures, loaded USB’s, maps and other promotional goodies.

Although many of the traditional markets are being targeted (UK, Germany, Netherlands), Joan has many meetings with byers and media from the USA, which is proving to be a growing market for George and the Garden Route.  George has also targeted eastern European countries as well as the Middle East, for meetings to showcase what the region has to offer.

With a huge target to return to Pre COVID-19 attendance and participation numbers and to contribute to driving sustainable economic growth and development, this year’s Africa’s Travel Indaba, is really the platform for showcasing new ideas and innovations and for connecting businesses with potential partners and investors.