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Tourism stakeholders to grab hold of SHO’T LEFT travel week sales opportunity

Issued George Municipality, 18th August 2022, for immediate release

The Tourism section of George Municipality, representing George, Wilderness and Uniondale Tourism, urge all tourism activities, accommodation, restaurants and event suppliers to make use of the Sho’t Left Travel Week opportunity to boost sales.


Sho’t Left Travel Week, an initiative of South African Tourism, is the annual tourism sale that offers South Africans up to 50% off when booking during the specified week. This year it’s taking place between 5-11 September.  A considerable investment of 24 million Rand is spent on marketing.   George, Wilderness and Uniondale Tourism strongly urge all tourism stakeholders to grab this opportunity to make known their offering and to sell.


“We call on all tourism experiences and providers to register on the Sho’t Left website and ensure our destinations are strongly represented in the domestic market space.  Through loading your individual offerings, you are ensuring that domestic tourists become aware of our destinations.  Visitors filter by region and experience.  At present, Knysna, Oudtshoorn and Plettenberg Bay are represented, and our destinations are not featured at all.  It will only take you a few minutes to load your deals, and it’s free.  Since you can set the redemption dates, your business could use this as a tactic to fill up your bookings during quieter times.  However, do keep in mind that domestic tourists prefer to travel during the school holidays so if you are not fully booked over these periods, allowing redemption during these windows could be beneficial to converting more sales.  Tourism products could work together to load deals – for example events and accommodation could offer a package.”, says Tourism Manager, Joan Shaw.


All participating businesses must complete their registrations and deals by 28 August 2022.  The vouchers loaded by the participating businesses are valid beyond the travel week, for whichever dates determined by the business.  Register here: